| Promoting a business through sports, once a rare occurrence, has evolved
into a positive alternative to advertising with economical advantages that meet a business' target market needs
while increasing the firm's image in the local community.Sponsorship advantages with Sports In The Garden State,
Inc. can be utilized in a combined advertising and sales promotion campaign that includes: 1. Advertising; 2. Personal
selling; 3. Promotional licensing; 4. Publicity; 5. Sales Promotions. |
| One factor in the growth of sport sponsorship with Sports In The Garden
State, Inc. has been the increased media interest in sports programming that includes: 1. The general public's
increased leisure time and interest in sports; 2. The increased commercialization utilizing entitlement through
commercials and media information; 3. The cost factor for producing web cast play-by-play productions as opposed
to other forms of entertainment |
| When a business negotiates a sponsorship of a sport with Sports In The
Garden State, Inc. that designates ths company as the exclusive sponsor in its businesss category fore a specifix
venue without the competition and traditional cluster of traditional advertising. A sponsorship may serve as a
more subtle alternative to advertising as a sponsorship communicate's the company's message in a different, new
and less commercial form while upgrading the company's image within the community. Commuincatios
throigh traditional advertising channels are often hit or miss while sponsorship adds an identity dimension to
a firm's product or service with a communication that creates experiences that appeal to all senses, encourage
positive feedback and provide experiences that are memorable. |
| Publicity is another integral benefit of a sport sponsorship throough
the credit to the sponsor and its entitlement agreements as the business, instead of paying for the news, has an
opportunity to be part of the news - e.g. Business A Soccer Sports Honor Roll as published on the appropriate web
sites and print media. |
| Consumer research has shown the objectives that most often influence
a decision to enter into a sport sponsorship agreement are: 1. To increase publc awareness of the company, product
and/or service; 2. To alter or reinforce public perceptio of the company; 3. To identify the company with a particular
market segment; 4. To involve the company in the community; 5. To generate media benefits; 6. To creat an advantage
over competitors through association or exclusivity. |
| Sponsorship through Sports In The Garden State, Inc. has demonstrated
more potential than any other promotion tool in terms of direct positive impact on the community.The opportunity
to capitalize on image association makes sponsorship attractive to a business as a marketing tool. Selecting a
sponsorship agreement that matches a business target proves quite beneficial. The ultimate objective of marketing
is to increase sales levels or profitability and a sport sponsorship with Sports In The Garden States, Inc. is
not only the most effective. but also the lowest cost solution. |
| Schedule a meeting to start immediately and create your exclusive sport
sponsorship agreement with Sports In The Garden State, Inc. that will be positioned as a partnership, making both
sides to the agreement winners for partnerships imply mutual interest, consideration, negotiation and benefits.A
sponsorship agreement with Sports In The Garden State, Inc. is based on the suitability and fit of the opportunity
with the business and its priorities to help achiee organizational objective. |
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973-364-0605 (Office)
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973-364-0425 (Fax)
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info@sportsinthegardenstate.com
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Sponsorships. P.O. Box 477, Roseland, NJ 07068
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